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Loyalty points & gift cards

Earn loyalty points on every purchase and issue gift cards to customers. Combine both as Balance to spend in a single checkout.

A company store priced in points: the shopper's $100.00 balance in the header, and new arrivals from a cap at 3,825 pts to a parka at 18.8k pts

Get Balance in hand

  • Issue gift cards by email or CSV

    Send gift cards to your whole roster at once instead of adding people one by one.

  • Share codes

    A gift card code in a welcome packet or thank-you card lets people redeem it whenever they're ready.

  • Domain-gated access

    Anyone with a matching email domain can join and redeem. Employees never wait for an invite.

Track every transaction

Pull up a customer's full Balance history instantly: points earned, gift cards issued and spent, who made each change, and which orders it covered.

A participant's point history in Itemstores: a 10k code claim, then points redeemed on three orders and earned back on two purchases, each row with its change and the balance after

Earn on every purchase

Customers earn loyalty points automatically on every purchase. Points become part of their Balance and count toward their next order.

Frequently asked questions

How much is a point worth?

One point is always one cent. 2,500 points spend like $25.00, and the rate can't be changed.

What if a participant doesn't have enough Balance?

Balance covers products first, then shipping. If Balance runs short, they pay the rest by card in the same checkout. Balance is only spent once payment goes through.

How do people join a store with a loyalty program?

You issue gift cards (by email, CSV, or as a public code), or turn on the domain allowlist so anyone with a matching email domain can join. Both paths get their own gift card to redeem.

Do prices show in points or dollars?

Prices always show in dollars. A shopper who's signed in and has points in a loyalty store also sees what the price costs in points, alternating with the dollar price.

Can I adjust a participant's Balance?

Yes. Adjust loyalty points or issue a gift card for one participant or several at once. Every change is recorded with who made it.

Can a store with a loyalty program also offer pay later?

No. A store with a loyalty program can't turn on pay later, because a Balance checkout still goes through card payment.

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