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Apply to products is a panel on an artwork’s own page. Reach it from the button of that name on the artwork list, or by opening an artwork and scrolling to it.
This applies one design. For several designs or logos on the same blank, the panel links you to the decoration tool instead.

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Choosing products

Two tabs: Switching tabs clears whatever you had selected. Select the products you want, then set a placement for each. Selecting one shows its placement options and previews the result, flat and on model. Import collection pulls in a whole collection of blanks instead of picking them one by one. It appears only once you have a collection, and a collection’s placements cannot be edited here.
On the Decorated products tab, applying replaces the artwork at that placement, and can also replace artwork elsewhere on the same side of the product, such as a left chest when you add a right chest. The screen names everything it will remove.
Apply to products on the Decorated products tab, with Right chest selected and the warning naming the Left chest artwork it removes

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Colors

Product colors controls which colors get decorated. It is on the Blanks tab only, because that tab copies the blank and this narrows what the copy carries. A decorated product keeps every color it already has. The link beside it reads Disable all while every color is on and Enable all once any is off. Disable all leaves one color on rather than none.
A blank carrying none of the enabled colors is skipped entirely.
Color assignment then gives each product color its colorway. It appears only when the artwork has more than one colorway. Automatically assign colorways to light/dark colors does the pairing for you, and any row can be overridden.
The Color assignment table, with a colorway chosen for each product color

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Where it lands

Destination store puts the resulting products straight into a store, or leave it on None. It sits on the Blanks tab only. Decoration method defaults to Use each product’s default, so you only change it when this artwork is applied differently from the product’s usual method. It has no effect on Fulfill Engine products, which carry their own. The button at the bottom reads Apply to 4 products, counting what it will affect, and creates them. If you refresh or close the tab before applying, your selection on the Blanks tab is kept for 7 days. When you come back, choose Keep selection or Clear selection.
The We restored your unsaved selection dialog, with Clear selection and Keep selection