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You can always type a price in by hand. Every product’s price grid is editable, and so is every line on a quote. Pricing rules are the alternative to doing that over and over: set your markup once and it applies wherever you attach it, across every color and size.

Where prices start

A blank arrives with its supplier cost, and it already varies by size. Larger sizes cost more, so your base prices are uneven before you do anything. That is what a rule works on top of.

Create a rule

In Pricing rules, select New rule. Give it a name you will recognize later, since you will pick it from a list.
The Pricing rules list, with each rule's type, value and the number of products it applies to

Choose the kind of rule

The type menu is in two halves, and the split matters. Price adjustments work on the product’s price: Decoration pricing works on how the item is decorated: Most businesses start with one markup rule and one rounding rule, then add decoration pricing when they need it.
FE decoration upcharge is in the menu only once Fulfill Engine is connected, and it can only be attached to Fulfill Engine products.
The rule type menu open, with price adjustments above the divider and decoration pricing below

Watch the preview

Every rule previews itself against a sample product and artwork as you configure it: base pricing above, the result below, across every color and size. Use it. A percent markup on uneven base costs produces uneven prices, and this is where you see that before it reaches a customer.
A rule's preview, with base pricing above and the result below, broken out per quantity tier

Apply it

A rule does nothing until it is attached to products. There are four moments to do that: Several rules can stack on one product. They apply in the order listed, and you can drag them to change it.
A rule applied on a quote is not quote-only. Saving the quote also attaches that rule to the products on those lines and reprices them in your catalog.
A product's Pricing tab with four rules stacked and the resulting price grid below

Three things that surprise people

Hand-editing a price removes the rules. On a product with rules attached, typing a price into the grid clears every rule from that product. Itemstores asks first, and it cannot be undone. Rounding happens last. It applies after every other rule, which is what makes “round up to the nearest quarter” behave predictably no matter what else is stacked. Matrix and embroidery tiers are upcharges, not discounts. Every cell is an amount added per unit, and the tier that applies is the one matching the order quantity. The listed price carries the first tier, so a larger order adds less and the price comes down from there. It is not a discount table with a free first row.
Size upcharge has its own catch worth knowing: alternate spellings are covered automatically, so 2XL also covers XXL, and tall, petite, short and long sizes use the matching regular size unless you list them, so 2XL also covers 2XLT. To charge nothing for one of those, list it at $0.00 rather than leaving it out.

Where to go deeper

Every rule type, with its exact configuration, is in the Pricing rules guide.