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A product is a blank with your artwork on it, so bring both in first.

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Import a blank

In Catalog, open the garment you want. Search styles, or narrow the list by supplier, brand, and category down the left.
The Catalog list with supplier and brand filters down the left and SanMar and Nike applied
Pick the colors and sizes you want first. No color is selected to begin with, and every size is. Select all takes every color the current filter shows, then reads Deselect all until you clear the selection. On a list of twenty or more colors it asks you to confirm first. The filter beside it offers All colors, In-stock colors and High-stock colors. It starts on In-stock colors for suppliers with live stock counts, so switch to All colors to see the rest.
A catalog garment page with its color and size pickers and the Import as blank button
Import as blank opens the import form under the swatches, where you set a primary decoration method and any pricing rules. Import at the bottom of that form opens a placement review, and the blank is created from there. It appears in Blanks.

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Upload artwork

In Artwork, select New artwork and choose Image for a PNG, JPG, or other image file, or Embroidery file for a .dst file with thread data. Colorways, approvals and embroidery files are covered in the Artwork guide. For the full import options, including which colors come across, see Importing a style.
The Artwork page with the Add artwork dialog open on its upload area