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Go to Stores and select New store.

Name and website

Name is required, up to 50 characters. Website becomes your store’s address. The selector beside the field picks the format: item.store/your-website on any license, or your-website.item.store on a Full license. Letters, numbers, and dashes only, up to 50 characters.
The website link cannot be changed after the store is created.

Dates

Start date and Deadline control when the store opens and closes. Both start empty, and neither accepts a date in the past. Leave the deadline empty for a store that stays open.
The Create a new store form with the Name and Website fields and the Start date and Deadline pickers, the deadline calendar open

Shipping

The store will not save without a shipping origin address and a shipping type, both in the Shipping section. Under What type of shipping will your store use? there are three choices:
  • Flat rate shipping charges a fixed fee regardless of order size, and asks for that fee.
  • Calculated shipping prices each order from its weight and your default package dimensions. It stays disabled until you enable a carrier in Settings › Shipping, and its label carries the carrier name when only one carrier applies.
  • Free shipping or pickup only.

Create it

Select Create store in the bar along the bottom. You land on the new store’s own page. Everything else a store can do is in the Stores guide.