> ## Documentation Index > Fetch the complete documentation index at: https://itemstores.com/help/llms.txt > Use this file to discover all available pages before exploring further. # Coupons > Discounts customers can use on a store Coupons belong to one store. Open the store, go to its Coupons page, and select **New coupon**. ## Building a coupon The form asks one question at a time. Each field appears once you have answered the one before it, so most of the form is not on screen when you start. An existing coupon opens with every field already showing. Start with a **Coupon name**, then a **Type**. | Type | Effect | | ------------- | --------------------------- | | Amount off | Reduces the order total | | Free shipping | Removes the shipping charge | **Amount off** then asks for a **Value type**, either **Percentage** or **Fixed amount**. **Percentage** takes a whole number from 1 to 100 under **Percent off**, and **Fixed amount** takes a currency amount under **Amount off**. ## How customers get it **How it's applied** offers two: | Mode | Behavior | | ---------------------- | ---------------------------------------------- | | Customer enters a code | They type the code at checkout | | Applies automatically | Applied without a code when its trigger is met | A code coupon needs a **Coupon code**, such as `SPRING20`. Choose **Applies automatically** for a sale where you do not want customers hunting for a code. The Create a new coupon form, with the type, value and code fields on the left and scheduling and limits on the right ## Triggers A **Trigger** belongs to an automatic coupon, and it is required. There is no automatic coupon that applies to every order, and a code coupon cannot carry one. | Trigger | Requires | | ------------------ | ------------------------------------------- | | Minimum cart value | The order subtotal reaches an amount | | Minimum item count | The order contains at least that many items | Picking one adds the figure it needs, either **Minimum cart value** or **Minimum item count**. **Trigger** appears only after you choose **Applies automatically**, which is why the form has no sign of it while **Customer enters a code** is selected. Only one coupon applies to an order. When more than one automatic coupon qualifies for a cart, checkout applies the best-value one. Creating a second automatic coupon on a store asks you to confirm that first. ## Limits **Start date** and **Expiry date** are both optional, so a coupon with neither is live until you remove it. **Maximum total uses** caps redemptions across all customers; leave it blank for unlimited. ## Advertising a new coupon If the store's website header has no banner yet, creating a coupon offers to add one promoting it. **Add banner** writes the banner, **Not now** leaves the header alone. A header that already has a banner is never overwritten, and is not asked about. ## The coupons list The list opens on **Active** and **Inactive** holds the rest. Each row shows the coupon's code or its automatic trigger, its value, a status badge, and how many times it has been used against its cap. The chevron at the start of a row expands it into the redemptions: date, order, customer, amount saved, order total, and payment status. | Badge | Meaning | | --------- | ------------------------------------- | | Active | Usable now | | Scheduled | Its start date has not arrived | | Expired | Past its expiry date | | Maxed | It has reached **Maximum total uses** | | Inactive | Deactivated by hand | A row's menu offers **Edit**, **Deactivate** or **Activate**, and **Delete**. Selecting rows reveals **Activate**, **Deactivate** and **Delete** for several at once. A coupon that has been redeemed cannot be deleted, because deleting it would take its redemption history with it. Deactivate it instead. A bulk delete silently skips the redeemed coupons in the selection.