> ## Documentation Index > Fetch the complete documentation index at: https://itemstores.com/help/llms.txt > Use this file to discover all available pages before exploring further. # Analytics > Sales performance across stores and time ranges **Show stats for** at the top sets the window every card on the page uses: past day, past 7 days, past 30 days, past 3 months, past 6 months, past 12 months, or all time. "All time" runs from the day your business was created, or five years ago, whichever is later. The Analytics page with the revenue card and its chart, the sales breakdown, stores by revenue and the visitors and conversion card ## Revenue **Revenue**, **Net** and **Avg. order value**, each with its change against the previous window. Select one to chart it. ## Sales breakdown Where the money went: **Subtotals**, **Discounts**, **Shipping**, **Taxes**, **Total**, **Revenue**, **Fees**, **Charged back**, **Refunded** and **Net**. A **Disputed** row joins them while a dispute is open. The deduction rows are hidden when they are zero, so a window with no discounts, fees, chargebacks or refunds shows a shorter list. Total, Revenue and Net each carry an info icon explaining how that figure is derived, since they are not the same number. ## Stores by revenue Your five highest-earning stores in the window, as a bar chart. This is where to look when you want one store's performance rather than the whole business. ## Visitors, orders and conversion **Visitors**, **Orders** and **Conversion rate**, charted the same way as revenue. ## Order efficiency Counts of **Incomplete**, **Unfulfilled**, **Pending delivery** and **Completed** orders, plus two averages. Only Completed is limited to the window. The other three count every order sitting in that state right now. | Metric | Measured from | | ------------------------ | --------------------------------------- | | Average time to fulfill | Orders marked as ready | | Average time to complete | Orders marked as delivered or picked up | Each says how many orders it is based on, so you can judge whether the average means anything yet. ## Top products Your five best sellers by units sold, with revenue for each. Use this to see how many of an item sold.